Web Developer & Digital Marketing Specialist

Web Developer & Digital Marketing SpecialistIndustry:Safari & Hospitality About the Role Planet Lodges & Lairs, a group of established brands in Tanzania’s safari and hospitality industry, is seeking a skilledWeb Developer & Digital Marketing Specialistto strengthen its online presence. The successful candidate will be responsible forand optimizing company websites, implementing digital marketing strategies, improving online visibility, and creating content that converts audience interest into bookings. Key Responsibilities Website Development & Management Build,, optimize, and take ownership of WordPress websites. Improve website performance, SEO rankings, and conversion rates. website updates, functionality, and user experience improvements. Ensure websites remain effective marketing and booking platforms. Digital Marketing Develop and execute integrated digital marketing campaigns across:SEO/GEOSEMSocial media marketingEmail marketing SEO/GEO SEM Social media marketing Email marketing Monitor campaign performance and optimize strategies based on results. Increase online visibility and customer engagement. Content Creation Create engaging content for:WebsitesBlogsSocial media platformsNewsletters Websites Blogs Social media platforms Newsletters Develop content strategies that support brand awareness and bookings. Analytics & Performance Tracking Analyze website and campaign performance data. Use insights to improve digital marketing strategies. Track key performance indicators and provide recommendations. Required Qualifications & Experience Candidates should have: Minimum3 years of experiencein web development and digital marketing (in-house or agency experience). Demonstrated experience building and managingWordPress websites using Elementor. Ability to provide live links to websites previously developed or managed. Strong knowledge of:SEO/SEMSocial media marketingEmail marketing SEO/SEM Strong analytical skills and a data-driven approach. Bachelor’s degree in:MarketingDigital MediaOr related field Marketing Digital Media Or related field Additional Skills (Advantageous) Experience or knowledge in the following areas will be an added advantage: Travel or safari tourism industry. Graphic design tools such as:CanvaAdobe Creative Suite Canva Adobe Creative Suite AI tools including:ChatGPTGemini ChatGPT Gemini CRM systems and email marketing platforms. Application Instructions Interested candidates should submit: Updated CV/Resume. Cover letter. Links to WordPress/Elementor websites they have developed or managed. Application Format:PDF only Send Applications To:careers@planet-lodges.com Subject:Web Developer & Digital Marketing Specialist Application Important:Applications without verifiable WordPress and Elementor examples will not be considered. Note:No phone calls, please. Contact Information Recruiting TeamPeople & Culture DepartmentPlanet Lodges & Lairs Location: Moshono, Arusha, TanzaniaEmail:careers@planet-lodges.com