Marketing CV
How to write a CV for marketing jobs
By Alexander Phillip · Career Coach and Recruitment Expert · Updated July 2026
Quick answer
A strong marketing CV leads with a short summary and your experience running campaigns and content, with real, honest results such as growth, reach or leads, followed by your digital and creative skills and the tools you use. Keep it to one or two pages, let your results and a clear portfolio speak, and tailor it to the brand and channel you are applying for.
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Why a marketing CV needs results and proof
Marketing employers hire people who can grow an audience and drive interest, so they look for evidence, not adjectives. Real outcomes such as followers gained, reach, engagement or leads tell them far more than a claim to be creative. A link to your work makes it even stronger.
Because marketing spans social media, content, digital and events, name the channels and campaigns you have worked on and tailor your CV to the specific role and brand.
What to include on a marketing CV
- A short summary of your marketing strengths and the channels you know
- Experience with campaigns, social media, content and events
- Real, honest results such as reach, engagement, leads or growth
- Skills such as social media, content, SEO basics and analytics
- Tools you use, such as design and analytics software
- A link to your portfolio or social work, and referees with their permission
Marketing skills worth highlighting
- Social media management and content creation
- Copywriting and clear communication
- Basic SEO and understanding of search
- Email and campaign planning
- Analytics and reading simple performance data
- Design tools such as Canva or Adobe
- Creativity balanced with organisation
Show your marketing results honestly
| Instead of | Write |
|---|---|
| Managed social media | Grew the page audience steadily through regular, planned content |
| Ran campaigns | Planned and ran campaigns that increased enquiries over the season |
| Created content | Produced posts and graphics that lifted engagement on the main channels |
Only real numbers, and show your work
Marketing tempts people to inflate figures, but employers ask and often check. Use honest results you can explain, and add a link to a portfolio or your social work so they can see it for themselves.
Frequently asked questions
What should a marketing CV include?
A short summary, your experience with campaigns, social media and content, real and honest results, your digital and creative skills, the tools you use, a portfolio link and referees. Lead with your results.
How do I write a marketing CV with no experience?
Lead with your skills and any real project, such as running social media for a club, a small business or your own page. Show what you created and any honest growth, and add a link so employers can see your work.
How do I show results on a marketing CV?
Use honest numbers where you can, such as audience growth, reach, engagement or enquiries, and tie each to the campaign or channel. Only use figures you can explain in an interview.
Should I add a portfolio to my marketing CV?
Yes. A link to your portfolio, social pages or content lets employers see your actual work, which is often more convincing than a description, especially for content and social roles.
How long should a marketing CV be?
One page early in your career and up to two pages with more experience. Keep it focused on your results, channels, skills and portfolio.
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